In 2011, a group of people were sick of getting screwed by other sites that suggested shady sportsbooks. As a result, they started SportsbookSOS.com. They aimed to create an alternative to the typical sponsored advertising and so-called "sportsbook watchdogs" by allowing users to browse honest evaluations and reviews of sportsbooks written by actual gamers.
As a result, SportsbookSOS was born, a platform where you can read honest sportsbook and bookie pay per head reviews written by actual players and bookies. Their goal is not to profit from gambling but to inform and safeguard players. In addition to reviews, they offer sports betting news. Later on, they published online casino reviews and more. They continue to provide information related to the gambling industry.